It’s difficult to get excited about toothpaste (and God knows if I did, I’d be concerned for my psychological well-being), but honestly, I’ve never given toothpaste too much thought. That said, this stuff is okay I guess. The stuff to which I refer is the pure, natural and organic (yawn) dental goodness of JASON Healthy Mouth and Sea Fresh toothpastes - both very, very green, they’re 100% ethical, fair-traded and environmentally friendly (blah, blah, blah).
 
Despite my disinterest in buying green health and beauty products (I recycle, isn‘t that enough?), from time to time I quite like the thought of unleashing the hibernating green goddess within - so here I am, giving it a go. Sea fresh, I discover, I like. Spearmint flavoured, it doesn’t taste too dissimilar from the well-known, number one brand that has sat with my toothbrush on the bathroom sink for many, many years (actually, I think it might be better). With JASON Sea Fresh I can do that ultra-cool, tongue-over-teeth thing they do in the ads and genuinely, smugly (because they always look smug about it), take pride in the fact that my teeth are enviably, squeaky clean (a result for Sea Fresh then).
 
Now, whilst I do not doubt for a second that JASON Healthy Mouth has the expertise to do what it says on the tube, brushing my teeth with tea tree and cinnamon was anything but pleasant (this, I find to be totally unnecessary). In fact, I defy anyone with healthy, unimpaired taste-buds to disagree. It tastes fragrant… it’s similar, I imagine, to taking a small bite out of a toothpaste flavoured soap (if such thing existed) and chewing laboriously, as though savouring every moment. It will come as no surprise then that I failed to brush for the standard 3 minutes, spitting this gross, foamy concoction out after barely 3 seconds.
 
Fluoride free toothpastes have to be a good thing, and I suppose it’s nice that they’ve used natural ingredients, but tea tree and cinnamon! Tea tree and cinnamon. Well, it’s a bit too hippy-ish for me.