If you’ve not yet dipped into the 4 thousand year old cosmetic industry created around the mineral-rich Dead Sea, then the moment has come to take the plunge…

Renowned for its beautifying and therapeutic properties, the ‘lowest spot on Earth’ has as high a concentration of nutrients as it does celebrity followers. The combination of oxygen rich air and almost 12 months sunshine a year, leads to rapid evaporation, and a mineral supply which has been as sacred an ingredient for face packs of ancient beauties such as Egypt’s Queen Cleopatra, as it is for outstanding beauties of today.

Ahava’s latest product, the Intensive Hydration Mask, ticks all the right boxes in the pampering department. Formed over thirty years ago under the name Dead Sea Laboratories, the company was a leading supplier of Dead Sea Mud to salons and spas worldwide, so as far as beautifying knowledge is concerned they have it all. Their ranges of clinically proven products aim to give the skin better tone and a smoother texture.

Like any good spa-style treatment, the Hydration Mask requires minimal effort from the recipient; simply apply a generous amount to face and neck, sit back, put on your sliced cucumbers and wait for it to sink into your skin! The scent is pleasantly fresh; fragrant and opulent, yet not overpowering, and this light and luxurious wonder acts as the perfect skin energiser, especially as we approach the colder months. For added extravagance and a real boost of moisture, the Hydration Mask is also great to leave on overnight.

No time or money to invest in a spa trip, or a visit to the Dead Sea? Ahava have created the perfect alternative to add a hint of extravagance to your weekly skincare routine.

www.ahava.co.uk