Alexander McQueen and PUMA have just launched their new collection for Autumn/Winter 2009 in Milan, introducing a full collection of men’s and women’s apparel and accessories.

Since its conception, the Alexander McQueen PUMA collaboration has sought to push traditional boundaries of sport-fashion, testing the limits of form, function and design. Following the success of the footwear line the new Alexander McQueen PUMA apparel and accessories collection promises to be an evolution of this innovative creative vision.

The metaphoric concept of ‘Power’ is the DNA of the new collection. Physical and mental power exist at the very core of sport and the collection strives to interpret and convey ‘Power’ in innovative and unexpected ways.

With ‘Power’ as a constant reference, each season’s collection will also have a specific seasonal theme related to sport. The Autumn/Winter 2009 seasonal theme is ‘boxing’ – a sport with power at its essence, referenced in style, color and material applications. The performance-inspired sport-fashion collection uses intricate craftsmanship and superior quality fabrics to create a stylized and progressive assembly of apparel and accessories for men and women. The visual icon of the season the ‘Griffin’, an expression of power and inner force, is used throughout the collection as a graphic application. Innovative detailing such as ergonomic cuts, combat bandages, silhouettes and overlays are the most visual features of the debut collection.

Simultaneously with the apparel launch event during Milan Men’s Fashion week is the premiere of ‘Ghost’, a short brand movie directed by acclaimed director Saam Faramond and Alexander McQueen. The movie features a breathtaking dual between two athletic models with slow-to-fast motion effects and reverberation of the sequences, perfectly interpreting the sport-fashion vision of Alexander McQueen PUMA.

Additionally, the Autumn/Winter 2009 Alexander McQueen PUMA marketing campaign featuring the new apparel collection, will be photographed by world renowned fashion photographer Nick Knight and will debut in July 2009.