The grounds for success were all there: the irresistible glamour of the Spring/Summer 2008 Miss Bikini Luxe collection; the extraordinary appeal of Naomi Campbell; most of all, the solidarity that led the label to auction on e-Bay two total looks from the collection as seen on the catwalks, offering any income to the charity founded by the top model with the aim of ensuring aid to the victims of natural disasters all over the world, which in 2005 made over one million dollars...

Response was as expected: the auction began in May on e-Bay and lasted twice as much as the expected seven days; all items included in the look – from clothes to accessories – exceeded the expected wholesale price; many even had as many as 150 bid raises Top appreciation was obtained by the long multi-coloured printed silk dress with jewel embroideries, by the haderiè with coloured fringes and sequins, by the flouncy shawl with patchwork prints, followed by the “tie” bathing suits.

The label is particularly focussed on further strengthening the initiative: the charity operation in favour of Fashion for Relief continues on the e-commerce site shop.missbikini.com, bearing witness to the perseverence and consistency of Miss Bikini in supporting significant charities: from humanitarian Amnesty International projects in favour of rights of women, to CAF Onlus charities in defence of children, from the initiatives of Criminon presented in Miami for the recovery of socially disadvantaged persons, to Fight For Kids denouncing psychological abuse on minors.

The future of Miss Bikini contemplates new charity intiatives in order to ensure growing attention and involvement by the company.