Catfootwear long associated with the Colorado boot has unveiled their ambitious new Earthmovers campaign.

The centre piece of the new campaign is a media strategy of marketing the range through some eye catching imagery. The visuals used capture people in various acrobat leaps and poses against a simple yet effective urban landscape. Catfootwear hopes that the campaign will ‘inspire customers and build upon brand presence’.

The creative team behind the Earthmovers concept have done a decent job and the imagery does look pretty cool. All in all it should prove effective in giving the recognised brand a slice of street cred.