Paul Smith has launched new initiative, Project 10: Bag, and has created 138 individual designs of his Flight bag, one for each of his 138 Japanese stores; only 10 of each design will be available to buy.

The designs include vibrant graphic prints as well as new variations on his signature multi-stripe. The project will be exhibited at London's Design Museum between May 18-June 2.

Additionally, Paul Smith Jeans has collaborated with Oakley, to launch its first collection of sunglasses. Available exclusively at Paul Smith stores, the limited edition capsule range comes in four colourways for spring/summer 2009.

www.paulsmith.com