Home to some of Sadie and Jemima's favourite haunts, the new Soho shop has been designed to echo the playful feel of the brand.
 
The store will kick off the new collections for 2009/10 and will house the full FrostFrench mainline collection, which matches contemporary innovative design with striking attention to detail.  Sadie & Jemima describe their designs as: "classical with a twist of pop".

Pioneering the power of celebrity fashion crossover, FrostFrench draws on references to contemporary London, girls having fun and is synonymous with their own personal style.  They have received great support from their friends Kate Moss, Helena Christensen, Lily Cole, Pixie Geldof, Daisy Lowe, Kinga Burza and Portia Freeman - all whom have recently been spotted wearing their designs.   

"We are so thrilled to be in Soho, as its such a cool and creative area which always has such a buzz and edge to it"  Sadie Frost & Jemima French

Life-long friends, Sadie Frost and Jemima French, established women's wear label FrostFrench in 1999 and, in 2004, FrostFrench won Elle magazine's Designer Of The Year Award.  Along with the main label, FrostFrench's Floozie collection for Debenhams is available in more than 100 stores nationwide.

To support the new store launch in Soho, FrostFrench will also launch their e-commerce website - www.frostfrench.com, responding to the ever growing online market.

FrostFrench Soho
22 Noel Street, Soho, London W1F 8GS
Tel: 0207 494 1701