ADIDAS and SAMSONITE lately signed an exclusive license contract for the Y-3 range.

Under the strategy's brand, Samsonite will have the entire responsibility of the manufacture, distribution and will become worldwide dealer of bags, luggages and leather accessories for Y-3, from the Spring-Summer 2010 collection.

Since about a century, Samsonite stays faithful to its rich legacy of innovation and elegance. The Y-3 range, born from the collaboration between adidas and the Japanese stylist Yohji Yamamoto, brought a genuine revolution in the sport deluxe creating a new market for fashion and sportswear. "Samsonite and adidas share the same commitment about excellence into the product innovation and into the client satisfaction: we are glad to have the possibility to bring our contribution to the development of the Y-3's products range. This marriage will help us to maximize our synergy with the affiliation of Y-3's powerful to the know-how and the expertise of Samsonite. It's here a conclusive contribution to the development of the presence of the segment in the Y-3 range of travel accessories around the world" explains Beppi Fremder, Marketing Director for Samsonite Corporation.