It is an ambitious project that will not be complete until the end of the next decade. But seven years in and 24photography is still going strong - creating a social commentary that will last for generations. Featuring a number of critically acclaimed artists from across the globe the group's latest exhibition is set to be the best yet.

Their idea is simple: 24 photographers, documenting the first 24 hours of every New Year for 24 years.

Each individual is tasked with capturing a single moment within their allotted hour, creating a unique collection of images linked only by time. The original 24 photographers met while studying on a postgraduate photography course at Central St Martin's in London. Although their various careers have all led them down different paths they reunite to continue towards their goal.

This year the group decided to use the theme of Rebirth as their inspiration, drawing on their experiences and surroundings to create a distinctive set of images. Claire Spreadbury, founder of 24photography, said: “ Each year the photographs submitted for 24 surprise and excite me. What I find most interesting is how differently people interpret the concept - as well as what people actually get up to on New Year's Day! This year's images in particular are outstanding: the 24 artists take you on a roller-coaster ride through 24 hours, from the banks of the Seine to cocktail bars and moonlit golf courses.”

Previous exhibitions have proved extremely successful with the group keen to display their work in unusual but accessible locations (the fountains of Trafalgar Square, the SS Robin in Docklands, Greenwich Park and Soho Square to name just a few). And this year's venue Golden Square - at the heart of London's media industry - promises to be just as exciting.

Golden Square, Soho, London W1 will host 24:2010, from February 24 until March19. Private view 24th February 2010 5pm until 7pm.

Visit www.24photography.org for more information.