Jo Malone unveils four new fragrances for July 2010. Inspired by centuries old Middle Eastern rituals of layering scents, incenses and oils, and the beauty of classic ingredients but with Jo Malone’s hallmark simplicity and elegant restraint, Cologne Intense re interprets time honoured ingredients in four distinctively modern fragrances: Amber & Patchouli, Oud & Bergamot, Rose Water & Vanilla, and Iris & White Musk.

Master Perfumer Christine Nagel began working with the Jo Malone Creative Studio in 2009. Known for her exciting, original, even experimental compositions, one of her first creations for Jo Malone is Cologne Intense. “Each ingredient has a reason for being”, says Nagel, “Nothing is superfluous. Yes, it’s a bold approach, but I wanted to take such risks to create fragrances with impact, heart and soul. I love to focus on particular ingredients and transform them or look for new associations.

With Cologne Intense, I chose to take potentially opposing ingredients of very high quality to create unexpected yet harmonious fragrances…because when fragrance elicits an emotion, the story begins …”