Winners of the third annual GQ Grooming Awards 2011 were announced over a special breakfast at Harvey Nichols this morning, October 5. Celebrating the best products on the market, the judging panel included experts such as designer Giles Deacon; James Craven, perfume archivist at Les Senteurs; and Rob Calcraft, co-founder of REN skincare.

Among the winners were: Grey Vetiver by Tom Ford - best new fragrance; Body Moisture Spray by Clarins - best new body product; Quenching shampoo by Bumble and bumble - best new shampoo; and Terre D'Hermès by Hermès - fragrance launch of the decade, a new category for the event.