If you're a man who loves clothes... but hates shopping (too many crowds, too much choice, too many other things to do on a Saturday) then I suggest that you pay a visit to www.TheStyleKing.com. The online magazine for men has just launched the ‘Boutique’, a one-stop, online shopping destination for all your sartorial needs. Complementing the mag – which revolves around all things style-orientated – the ‘Boutique’ comes with some pretty impressive credentials: it's is a collaboration between founder and editor of the site Gary Kingsnorth (ex fashion director of FHM & FHM Collections and Nick O’Donnell, ex menswear director/buyer for Harrods, Matches and Staff International.

It's ethos is basically ‘quality over quantity’. Kingsnorth and O’Donnell are offering  a concise, simple but eclectic online shopping experience. Using their wealth of experience within the industry, each season they are scouring the fashion and trend landscape to bring the freshest, most up to date menswear shopping edit to the Boutique. So, effectively, they're doing the leg work for you and eliminating hours of trawling through sites (or shops) to find that key piece.

The ‘Boutique’ features a mix of brands from designer to high-street (nobody, but nobody dresses head-to-foot in 'labels'.  And by coming together with existing online sites such as Matches, Oki-Ni and Selfridges, the ‘Boutique’ features both global and niche brands like Paul Smith, Comme des Garcons, Burberry, Folk, Humor, APC, Topman, All Saints, French Connection and Uniqlo. And the pair are constantly sniffing out seeking new global partners to work with.

The ‘Boutique’ visual look is slick, clean and user friendly. Once on the site, a simple click on the ‘Boutique’ and  ‘Browse’ icons will take you immediately  to the main wardrobe shopping categories which include: Accessories, Footwear, Top’s & T’s, Sneakers, Shirts, Outwear, Knitwear, Denim and Trousers. There are then 12 key pieces in each category, as collated by Kingsnorth and O’Donnell. 

Purchases are directed straight through to online fashion partners by clicking on the ‘Buy Now!’ icon.  Each category will be updated monthly and for an even faster head to toe sartorial fix, you can click on ‘Editor’s Choice’ each week where Kingsnorth will personally be cherry picking the best pieces from the collections – whether you are looking for a Christmas tuxedo to a weekend warbrobe. And if you're stuck for gift ideas, there'll be a pressie guide in the lead up to Christmas.

www.thestyleking.com