Fashion Fringe, the platform to support young fashion talent, has announced the judges for this year's competition. Supermodel Claudia Schiffer and designer Roland Mouret will be joined by Anne Pitcher, Managing Director, Selfridges; London College of Fashion's Roy Peach; and Bel Jacobs, Fashion and Beauty Editor of Metro.

The initiative was set up eight years ago by Colin McDowell and IMG and has helped launch the careers of the likes of Basso & Brooke (2004), Erdem (2005) and last year's winner Corrie Nielsen. Calls for entries are now open for the 2011 programme; closing date is May 4.

The winner will be announced during London Fashion Week in September from a shortlist of three designers.