Fashion designers Sorcha O'Raghallaigh (pictured), Maarten van der Horst, Alice Lee, William Richard Green, Shaun Samson and Astrid Andersen are among the emerging names from fashion taking part in Selfridges' second Bright Young Things initiative.

Created to nurture up-and-coming talent, designers create their own windows for the London department store, unveiled to the public on January 6; their work is also for sale online and at three dedicated pop-up spaces in-store. Alex Iancovici, Selfridges Buyer for Contemporary Womenswear, says, 'The focus for me this year has been on finding womenswear designers who are even lesser-known than those we worked with in 2011.

None of this year's brands have a bricks-and-mortar stockist in the UK, which is really exciting for Selfridges as it means some wonderfully fresh, unique additions to our shopfloor edit.'